Messianic Bond

I have been to the cinema to see the latest James Bond. Even he is recast as a saviour-sage these days. He is no longer pitted, as in days of yore, against mere criminality, but against the menace of universal extinction. A life-threatening substance is set to infiltrate mankind, making merest touch lethal, cancelling out human flourishing. Bond works his victory by giving up his life. Greater love has no man. There is every reason to believe that resurrection will follow in the next episode. Before the film we were treated to a Coke commercial playing on Eucharistic imagery.

People are clearly hungry (and thirsty) for Ersatz narratives of redemption. Why is it that we Christians have such trouble conveying the attraction, nobility, beauty and compelling plausibility of the real thing?