‘Wisdom is vindicated by her deeds’ (Mt 11,19). What is that supposed to mean? Jesus’s words spring from perplexity regarding ‘this generation’. We ascertain that a Palestinian context 2,000 years ago has much in common with our own. Today, too, it is a risky business to predict the response of the masses and to wish to please. Good PR is important, but has its limitations. At the end of the day, sincerity is more effective. Our Lord impressed people by his ‘authority’, we are told. The term (ἐξουσία) could even be rendered, I’d say, as ‘integrity’. What Jesus said and his outward gestures were at one with his being, with who he was. Therefore people listened even when he said things that cut across their expectations. Good Christian communication is not primarily about publicity hypes. It is about trustworthiness. Wisdom speaks for herself, if only it finds expression in us, through us.